Market Research and Competitive Analysis Before a Service Launch
Skip the surveys and focus groups—instead, diagnose which specific buyers hurt enough to switch.
Grant Okonkwo
SMB Scaler: Covering the SMB x AI Transformation — Page 3
Survey Design Mistakes That Make SMB Customer Research Useless
Leading questions and double-barreled wording turn confident data into expensive mistakes.
Leila Aslan
Jobs-to-Be-Done Research for a Five-Person Firm
Before buying an AI tool, diagnose which broken workflow actually limits what your firm can do.
Grant Okonkwo
Customer Churn Signals in Small B2B Service Firms
Early warning signs hide in behavior and sentiment, not spreadsheets—and most firms miss them.
Grant Okonkwo
Win-Loss Analysis for SMBs Without a Sales Team
A five-question framework captures deal insights worth millions without hiring a specialist.
Leila Aslan
Turning Client Onboarding Data Into Product Insights
Behavioral patterns in onboarding reveal product gaps weeks before churn or expansion happens.
Grant Okonkwo
Using AI to Synthesize Customer Interview Transcripts for Small Teams
AI turns weeks of interview processing into hours, freeing small teams to research continuously.
Hana Rahman
Using AI to Analyze Customer Feedback at Small Scale
AI uncovers patterns in customer feedback that manual review misses entirely.
Theo Holt
Secondary Market Research Sources for SMB Decision-Making
How survey design choices create wildly different AI adoption findings.
Grant Okonkwo
Market Research for Small Business on a Minimal Budget
AI tools and low-cost methods replace expensive market research for small businesses.
Grant Okonkwo
Quantitative Market Research on a Small Business Budget
Four tools unlock data-driven decisions without research firm costs.
Grant Okonkwo
When Business Process Automation Fails in Small Businesses
Most small businesses automate before fixing what's actually broken.
Theo Holt